The Problem

Over time, every CRM becomes a mess — duplicate contacts, deals that were never closed, fields that were never filled. A messy CRM produces bad reports, missed follow-ups, and lost revenue.

The real cost

A full CRM audit — stale deals listed, duplicates identified, gaps flagged — with fixes applied only on your approval. One session to start fresh. Most small business owners don't act until the problem is already expensive. This skill exists to change that.

How crm-cleanup Works

The crm-cleanup skill connects to your existing tools, does the analysis automatically, and presents results for your review. Here's exactly what happens at each step:

Input — What it pulls
Your data sources
HubSpotFull contact and deal database scanned for quality issues
Skill — What it does
The AI work
Finds duplicate contactsSame person or company entered multiple times identified and merged
Flags stale dealsDeals open for 90+ days with no activity surfaced for action or closure
Identifies missing fieldsContacts with no email, phone, or company name listed for completion
Output — What you get
Ready for your review
Deduplication reportEvery duplicate pair listed with a recommended merge action
Stale deal listAll deals to close or revive — with the last activity date shown
Gap reportContacts missing critical fields — fixes applied only on your approval
The biggest win

A full CRM audit — stale deals listed, duplicates identified, gaps flagged — with fixes applied only on your approval. One session to start fresh.

Who This Is For

This skill delivers the highest value for the following types of businesses. If any of these describes you, crm-cleanup will likely become one of your most-used workflows:

📋
Any business that has been using HubSpot for 6+ months without regular maintenance
📅
Businesses that have imported contact lists
Owners preparing for a sales push who need accurate pipeline data

What You Actually Get

After crm-cleanup runs, you receive a structured output showing exactly what happened, what was found, and what action is ready for your approval. Nothing executes without your sign-off — the skill does the research and drafting, the judgment stays with you.

The biggest win: A full CRM audit — stale deals listed, duplicates identified, gaps flagged — with fixes applied only on your approval. One session to start fresh. Every output is built from your own data — not templates, not generic benchmarks. You can review, edit, or override anything before it goes anywhere.

Your approval, always

Every output from crm-cleanup is held for your review before anything executes. You can edit any draft, hold any action, or override any recommendation. The skill handles the work — the decisions stay with you.

The SmartDesk AI Advantage

You could try to replicate what crm-cleanup does manually — pulling the data, running the analysis, writing the output. Business owners who do it this way spend hours every week on work that produces the same result every time. That's not a good use of your time.

SmartDesk AI connects crm-cleanup to your HubSpot data, configures the logic for your specific business, and ensures every output sounds and feels like it came from you — not from a piece of software. William A. Green Jr. sets this up personally during your onboarding session.

The difference between a tool and a system is configuration. The crm-cleanup skill comes pre-built. SmartDesk AI makes it work for your business.

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William A. Green Jr.
Principal, William Delaney Consulting · SmartDesk AI
27+ years of enterprise AI and Oracle implementation experience. 40+ engagements. Fortune 50 clients including Motorola, Delta Air Lines, BAE Systems, and the U.S. Air Force. Every SmartDesk AI implementation is handled personally by William — no outsourcing, no handoffs.
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